A Brand Refresh for a Refreshing Beer

Launched in 2017, Mango Cart was an unexpected success for a brewery with big ambitions. In 2023 Mango Cart sales and accolades had exploded and launched several spin-off versions including Spicy Mango Cart, Non-Alcoholic Mango Cart and Guava Cart. Five years into the brand and it was time for a refresh to make the brand more cohesive, authentic to LA and fresh without sacrificing any brand equity. Art direction and design for the brand and packaging. This successful refresh lead to millions of dollars in sales in spite of strong headwinds in the craft beer category.